BRAND DEVELOPMENT

Take your current brand to the next level. Perfect for creating excitement with your brand without re-branding.

SP Teri

After moving ownership from California to Tennessee, SP Teri figure skating boot company’s logo received a fresh start from their web designers. It looked great online but needed to be implemented in other areas of reach, including ads, events, and print collateral. I was able to apply the new logo with a fresh look to create a variety of assets for them including business cards, print ads, handouts, and gifts.

Optari

After a change in ownership, new owner wanted to re-design some of the pieces. One challenge was to make the small crossbody bag more functional. I designed and sourced a custom “strap snap” that worked with the existing bag mold that would allow the bag to be a clutch, crossbody, wristlet, or waist pack. I also updated the strap design as well as the information card with custom graphics explaining the new functionality. Finally, I photographed and created web imagery as well as wholesale flyers.